I focused on transparency and user control: real-time delivery tracking, store selection, and a unique payment model — users paid only after approving the received items.
The process included personas, journey mapping, wireframing, and a flat, minimal design system using icons to simplify navigation. The outcome was a streamlined and trustworthy experience that balanced speed, confidence, and usability.
Though launched only as a beta in Tel Aviv, Brisk demonstrated how user trust can be designed into every stage of a delivery app.
Role
Product Design
Brisk was a location-based shopping app offering fast delivery and payment at your doorstep. As Lead Product Designer, my challenge was to rebuild trust in online grocery shopping. Users were frustrated by receiving poor-quality items and losing control of their orders.
